It's more fun ...

[Rhoody]

since a few days the "new" official DOT slogan is out, which basically goes about things are more fun in the Philippines.

That all resulted from some DOT - guys/girl who needed to change the "old" WOW-Philippines for whatever reason. ( I really liked WOW-Philippines)

So they decided to waste a couple of Millions in a campaign 1.5 years ago just to make a slogan which sounds for non-native speaker, meaning foreign tourists (the main target group) like a title of a dating site:

Pilipinas - kay ganda (so beautiful) , but that's not all, they also used a Logo which is pretty close to the Polish department of tourism.

However, that campaign and the millions disappeared pretty fast. Now the "new" slogan is out:

It's more fun in the Philippines

Sounds great, doesn't it ?

Well the same thought had the Swiss National Tourist Office already 60 years ago:

...

[tomtorific]

Perhaps another "Victim" of the brain drain.